Content marketing is the rage today but how do you know what to write about and then measure success? What gets content ranked, read and acted on? Today a mix of content strategy, SEO and Google Analytics is needed to create, measure and adjust to find the voice that satisfies your audience and drives engagement.
What you will learn:
* What type of content is getting ranked today
* Tools to discover what your audience wants for content
* What steps can you take to get visibility (SEO) for your content
* Measuring the success of your content
* Using Google Analytics to measure website success
Steve Pitchford, an account manager at the SEO agency Search Optimizers, will be presenting this workshop. Steve has a passion for helping small and medium-sized businesses connect with their audience, to drive website visits, engagement and conversions. Lead generation is the name of the game today and your website is the hub of your digital marketing presence.